Our Mission
At Neon Sunrise, we're on a quest to champion self-expression for gamers, one level at a time. Our brand is here to hit the respawn button and serve as your ultimate catalyst for self-expression.
Whether you're levelling up in-game or making a statement IRL, our gear is designed to reflect your individuality. What's your loadout? Does it showcase your inner gamer or inspire those around you? Gear up, break away from the grind, and let your setup speak for itself. Itโs time to level up and make yourself be heard.
Our Values
Inspired by the Greek word "Neos", meaning "new", Neon Sunrise marks the launch of a new horizonโan opportunity to reset your skill tree and transform yourself into the hero you truly want to be in this epic adventure called life.
Our brand values individualism, creativity, and self-expressionโkey stats in our quest for authenticity. Whether you're customising your avatar or crafting your own story, weโre here to support your journey and ensure you always hit your personal high score.
Our Story
Founded in 2022, Neon Sunrise opened its doors in Australia and has since expanded to the United States, New Zealand and Canada.
Neon Sunrise is dedicated to making a positive impact by inspiring players to uncover their own truths and embrace their unique perspectives on their personal journey.
We are committed to standing out and championing the voices that often go unheard. Firm believers in free speech, we're dedicated to creating a community where everyone can unlock their full potential and share their ideas with confidence.
Environmental impact
We're all about making a positive impact, not just with our awesome products, but by keeping it eco-friendly too. We prioritise using cotton grown ethically and dyes certified by Oeko-Tex. Plus, for every $50 you spend, we'll plant a tree to offset our carbon footprint.
Learn more about our plant a tree program
