Our Mission

At Neon Sunrise, we're on a quest to champion self-expression for gamers, one level at a time. Whether you're levelling up in-game or making a statement IRL, our gear is designed to reflect your individuality.

What's your loadout? Does it showcase your inner gamer or inspire those around you? Gear up, break away from the grind, and let your setup speak for itself. Itโ€™s time to Get Lit and make yourself heard.

Our Values

Inspired by the Greek word "Neos", meaning "new", Neon Sunrise marks the launch of a new horizonโ€”an opportunity to reset one's skill tree and transform yourself into the hero you truly want to be in this epic adventure called life.

Our brand values individualism, creativity, and self-expressionโ€”key stats in our quest for authenticity. We are committed to standing out and championing the voices that often go unheard. Firm believers in free speech, we're dedicated to creating a community where everyone can unlock their full potential and share their ideas with confidence.

Our Story

Founded in 2022, Neon Sunrise opened its doors in Australia and has since expanded to the United States, New Zealand and Canada.

Neon Sunrise is all about helping gamers embrace what makes them unique. Weโ€™re here to inspire you to discover your own path, support you along your journey, and ensure you always hit your personal high score.

Environmental impact

We're all about making a positive impact, not just with our awesome products, but by keeping it eco-friendly too. We prioritise using cotton grown ethically and dyes certified by Oeko-Tex. Plus, for every $50 you spend, we'll plant a tree to offset our carbon footprint.

Learn more about our plant a tree program